The National Immigration Administration’s data shows that in the first half of this year, the number of foreign entries and exits steadily increased, reaching 38.053 million, a 30% year-on-year rise. Among them, 13.64 million foreigners entered visa-free, accounting for 71% of total foreign arrivals. As summer continues, China Travel remains hot. Shanghai, Shenzhen, Guangzhou, Beijing, and Chengdu still top the list of inbound destinations, with South Korea, the United States, Japan, Thailand, and Russia as the main source countries. Foreigners also love visiting Chinese museums, with museum ticket sales rising nearly 20% year-on-year. The Palace Museum, Guangzhou Haopu Art Museum, the Terracotta Army Museum, Shanghai Museum, and the Sanxingdui Museum are among their favorites.
Outbound travel highlights destinations with cool summer attributes. Japan, Thailand, South Korea, Hong Kong (China), and Malaysia rank as the top five outbound destinations. Short-haul island trips saw strong growth, with Okinawa hotel bookings in Japan up 98% year-on-year and Jeju Island bookings in South Korea up 44%. Chartering a car for island vacations has become a popular choice for many tourists this summer, with Phuket in Thailand and Sabah in Malaysia seeing order increases of over 170%. Overseas long-haul car rentals also continued to rise, with significant growth in destinations like Australia, Italy, and Germany.
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